
For all of you out there in SME business land you need to get yourselves hooked upto the information feeds from BusinessBlogs as they provide great information and pragmatic tips
Laser beam focus - get clear on the problems you help solve and the people you solve them for. Tom Peters author of In Search of Excellent said "if your customers don't have a problem, give them one". People are more motivated to buy to avoid pain than gain something. 2. Create "Positioning Statement" that grabs attention of the prospect. Read the rest of the article on our website.
Paul O'Donohue, Sales STAR
http://blog.salesstar.com/2010/09/5-tips-to-turbo-boost-sales/
Get over yourself, get out there and make things happen. Sales are the one thing that has the greatest impact on cash flow. Without sales you won't have a business. Dedicate 50% of your time to sales so your business grows. Focusing on admin or ops is like re-arranging deck chairs on the Titanic. Get out from behind that desk. Make genuine human contact to make sales.
St John Craner, Distinct Marketing
www.distinct.co.nz/blog
Reducing your price is another typical strategy that is floated by many executives to stimulate demand. Cutting prices by skimping on service delivery isn't likely to thrill the client or ensure loyalty. Value: is something the customer is prepared to pay for. It appears that in the ‘New Normal' the key issue is not really price - the issue is risk. Hence, companies should build a strategy to focus delivering safety when implementing any strategy.
Ralph Vugts - Huthwaite Sales Strategy
www.huthwaite.com.au/sales-strategy.html
We have found that we need to be persistent with our sales and marketing efforts, and to accept that it may take literally up to 10 phone calls or emails to reach a prospective client. Keep trying. Accept that they are busy and that they are yet to discover how much you can add value to them. Persistence and a little patience will pay dividends.
Richard Adams, Underground Marketing Ltd
www.undergroundmarketing.co.nz
Make sure you don't fall into the habit of always talking to the people you always used to and thinking that you can only do what you've always done. The first year in business has lots of administrative stuff to be done anyway so you have to schedule time to talk to new people and try new approaches. Only by trying new things will you start to grow.
Paul Slater, Mushcado Consulting Ltd
www.mushcado.wordpress.com/